Hopelab is a social innovation lab and impact investor at the intersection of tech and youth mental health. They turned to Data Culture to help showcase the inclusive process that went into the development of imi, an online mental health resource aimed at LGBTQ+ youth.
Background
Hopelab is a social innovation lab and impact investor at the intersection of tech and youth mental health. In May of 2022, they launched imi, a web resource for LGBTQ youth. Hopelab was looking to highlight the inclusive nature of their process and how both qualitative and quantitative inputs helped create a more effective resource. They also wanted to inspire others to learn from the creation of imi and use the blueprint for their own projects.
Impact
Data Culture created an engaging and playful custom microsite that matches the Hopelab brand while also feeling new and exciting. Leveraging a variety of data sources from research papers to Google Analytics to effectively support the imi story; we developed and refined an impactful narrative that concisely represents the wide variety of perspectives that worked on the creation of the imi project.
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“When you work with people who truly care about their craft, it shows. The Data Culture Studio Team is thoughtful, supportive, dedicated, and willing to be just a little bit ‘extra’ to get the story just right.”
