In partnership with Hopelab, the Koko team turned to Data Culture to showcase the proven benefits of their enhanced crisis response tool. Using both CDC data, and results from Koko’s peer-reviewed studies, the microsite explores a world both with and without the tool.


Initially built as a personal mental health support bot, Koko’s enhanced crisis response tool is designed to meet young people where they are - online. By leveraging the existing systems for content detection, Koko works to expand the impact of crisis response tools by improving that detection while also providing a wider array of research-backed options for users in crisis.


The complex nature of Koko’s tool has meant that it’s impact has long been underestimated and the study results have been siloed in academic journals. Hopelab and Koko saw data visualization as a tool to overcome these hurdles. Data Culture worked with team to build a microsite that highlights the importance of mental health resources and showcases how Koko works, how it differs from other options. Additionally, the site communicates the key takeaways from peer-reviewed studies and the qualitative impact it’s had for users.

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"The designers at Data Culture are truly the best we’ve worked with. They were able to take a very complex concept, simplify it, and render it in an accessible, rich, and beautiful design."

Rob Morris, PhD

Co-founder, Koko