Data Culture partnered with the SeatGeek team to showcase these results in an interactive dashboard that enables internal company wide users to access and explore the insights.
Background
SeatGeek is a mobile-focused ticket platform that enables users to buy and sell tickets for live sports, concerts and theater events.SeatGeek’s analytics team conducted a segmentation survey gathering data from ~10,000 customers who have attended a live event in the last 3 years.
Impact
Data Culture partnered with the SeatGeek team to showcase these results in an interactive dashboard that enables internal company wide users to access and explore the insights. The microsite enabled sharing of company-wide insights surfaced by SeatGeek’s analytics team, ultimately driving a culture of data-informed decision making and greater understanding of customer behaviors.
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