2022 Impact Report

Following our collaboration with on their 2020 impact report, Data Culture partnered with them again to leverage data visualization to bring their work preceding the 2022 election into the spotlight. The full microsite explores not only their impact in aiding voter registration, but also how their work both directly and indirectly supports democracy.

Background is the largest nonprofit, nonpartisan voting registration and get-out-the-vote technology platform in America. Every election cycle, they focus on ways to empower all voters from across the country and find new avenues to advocate for democracy and the election system. Following the 2020 election, claims of election fraud have lead to an increased demand for the protection of voting rights, a challenge that embraced head on.


Data Culture designed and developed a custom microsite to serve as’s impact report for the 2022 election. The primary focus was on highlight how they targeted specific voters, specifically young voters and voters in key states. Using various outreach platforms, made millions of impressions on eligible voters and used that as a platform to help empower those voters to become more involved in democracy. Additionally, the report explores how has positioned themselves to be a leader in this space via strategic partnerships, purposeful legal action, and learning from the behavior of visitors to their site.

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